Helgerson Franchise Group is a franchise consulting firm dedicated to helping individuals invest in the right franchise opportunities and assisting business owners in building, scaling, and strengthening their franchise brands.
Led by Lonnie Helgerson, CFE, Helgerson Franchise Group brings decades of hands-on franchising experience to every engagement. As a trusted franchise broker, the firm helps prospective franchise owners evaluate, compare, and select proven franchise opportunities aligned with their goals, lifestyle, and investment criteria.
For franchisors, Helgerson Franchise Group provides strategic consulting focused on brand development, systemization, growth strategy, franchise economics, and long-term scalability. The firm works closely with emerging and established franchisors to create strong foundations, improve performance, and support sustainable expansion.
With a practical, experience-driven approach, Helgerson Franchise Group serves as a trusted advisor across the full franchise lifecycle—from buying a franchise to building a franchise brand.
Seasoned Franchise Advisor
with a verified track record helping you avoid costly franchise mistakes.
Buy a Franchise
Finding the best franchise to own is hard – we make it easy We will guide you through the franchising process from start to finish, for FREE. Our service is always 100% complimentary to you. How the Process Works 1. Initial Consultation. 2. Complete a Client Profile. 3. Arrange Funding. 4. Explore Franchise Matches. 5. Introduction to […]
Franchise Your Business
Turn Your Proven Business Into a Scalable Franchise You didn’t build your business to stay small. You built it because it works—because customers want it, your systems deliver results, and your brand has staying power. Franchising is how successful business owners scale without taking on all the capital, risk, and day-to-day management alone. If you’ve […]
Veterans Are Taking the Lead in Franchise Ownership
For many veterans, the transition out of uniform raises a familiar question: what’s next?For a growing number, the answer is business ownership through franchising. Franchises are built on systems, accountability, and execution. They reward leaders who can follow a playbook, manage teams, and perform under pressure — skills veterans bring with them long after active service […]
The Top 10 Mistakes Prospective Franchise Owners Make—and How to Avoid Them
Buying a franchise can be a powerful path to business ownership—but only if you approach it with the right mindset, expectations, and preparation. Over the years, we’ve seen the same missteps trip up otherwise smart, capable people. If you’re exploring franchising, understanding these common mistakes upfront can save you time, money, and frustration down the […]
Franchising for Beginners
Business-in-a-box: The basics By Adam Stone – Special to Military Times When Air Force Col. Dan Cvelbar left the service in 2003 and took up residence in Murrieta, Calif., after 24 years in uniform, the civilian world did not welcome him with open arms. “I looked around for six or seven months trying to think […]
Franchise Interviews
Franchise interview with Lonnie Helgerson We have the privilege of meeting with Lonnie Helgerson, a franchise author, speaker, and serial entrepreneur. With over 27 years of experience in the franchise industry, Lonnie has worked with notable companies including Super 8 Motels and Ident-A-Kid, among others. During our discussion, we will delve into Lonnie’s latest book, […]
About
Lonnie Helgerson, CFE — Franchise Executive, U.S. Army Veteran, Author & Consultant Lonnie Helgerson, CFE, is a seasoned franchise executive, bestselling author, and trusted consultant with over 35 years of experience in the franchising industry. He is widely recognized for his deep operational expertise, strategic franchise development work, and thought leadership in building strong, profitable franchise […]
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