At Helgerson Franchise Group, connecting veterans with the right franchise opportunity has always been at the core of what we do. Today, we’re excited to announce the launch of a platform we’ve built to do exactly that at scale — VeteranOpportunity.com.

VeteranOpportunity.com is a dedicated franchise directory and resource platform built exclusively for U.S. military veterans, active duty service members, and their families. Every visitor to the site is a veteran or military family member actively researching franchise ownership — a high-intent, highly motivated audience that consistently produces some of the strongest franchise owners in the country.

A Strong Believer in VetFran — and a Complement to It

We’re proud supporters of VetFran and everything it has built for the veteran franchise community. VetFran has done tremendous work connecting veterans with franchise opportunities, and we encourage every brand that can to participate.

At the same time, we recognize that IFA membership and VetFran participation carry costs that not every franchise brand — especially emerging and smaller systems — can absorb right now. VeteranOpportunity.com exists to fill that gap. We’re open to every franchise brand regardless of IFA or VetFran membership. If your brand supports veterans, offers a discount, or simply wants to reach this audience, there’s a place for you here.

We’re Just Getting Started — and That’s the Opportunity

We’ll be honest — the directory is in its early stages. But we have big plans for the platform, and the brands that join now will be front and center as our audience, traffic, and SEO grow. Getting in at the ground floor has always been the best seat in the house.

Which brings us to the Founding Member offer.

The Founding Member Offer — Limited to 20 Brands

For the first 20 franchise brands that join VeteranOpportunity.com, we’re offering benefits that will never be available again:

✅ 3 months completely FREE on any listing package

✅ Locked-in rate forever — your price never increases as long as you stay active

✅ Listed as an Official Founding Partner on the site

✅ First priority for premium placement as traffic grows

✅ Free listing setup — we build your profile for you

✅ Featured in our launch press release and social media announcement

Listing packages start at just $49/month after the free period — making this one of the most cost-effective ways to reach veteran franchise buyers available today.

This offer is strictly limited to 20 brands. There is no waitlist and no second round. When the spots are filled, the Founding Member program closes permanently.

Ready to Reach Veteran Franchise Buyers?

If your brand has a veteran discount, supports military transitions, or is actively looking to attract veteran franchisees, we’d love to have you on the platform.

Visit veteranopportunity.com/advertise to learn more or secure your founding member spot today.

Your brand. Their next mission.