Most franchise buyers don’t ask enough questions before they sign. They do the initial research. They attend a discovery day. They talk to a few franchisees — usually the ones the franchisor hand-picked for them. And then they get excited, fall in love with the brand, and skip the hard due diligence that separates a […]
You’ve been thinking about it for a while. Maybe you’re tired of working for someone else. Maybe you’ve been laid off and you’re asking what’s next. Maybe you’ve always wanted to own a business but the idea of building something from scratch feels too risky. Whatever got you here, you’re asking the right question. Franchising […]
There’s a version of franchise consulting that goes like this: someone spends a few years working inside one franchise system, hangs out a shingle, and starts advising people on decisions that will shape the next decade of their financial life. That’s not my story. Over 35 years, I’ve sat in nearly every seat at the […]
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