Lonnie Helgerson, Author at

Top 10 Low-Cost VetFran Franchise Categories for 2026

February 14, 2026

Smart, Scalable Paths to Veteran Business Ownership Veterans consistently outperform in franchising because the model mirrors military structure: systems, accountability, leadership, and execution. Through VetFran, an initiative of the International Franchise Association, hundreds of franchise brands offer financial incentives, including reduced franchise fees and startup discounts. For 2026, the opportunity isn’t just about specific brands — it’s […]

Veterans Are Taking the Lead in Franchise Ownership

February 7, 2026

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| Buying a Franchise

For many veterans, the transition out of uniform raises a familiar question: what’s next?For a growing number, the answer is business ownership through franchising. Franchises are built on systems, accountability, and execution. They reward leaders who can follow a playbook, manage teams, and perform under pressure — skills veterans bring with them long after active service […]

The Top 10 Mistakes Prospective Franchise Owners Make—and How to Avoid Them

February 4, 2026

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| Buying a Franchise

Buying a franchise can be a powerful path to business ownership—but only if you approach it with the right mindset, expectations, and preparation. Over the years, we’ve seen the same missteps trip up otherwise smart, capable people. If you’re exploring franchising, understanding these common mistakes upfront can save you time, money, and frustration down the […]

Franchising for Beginners

January 30, 2026

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Business-in-a-box: The basics By Adam Stone – Special to Military Times When Air Force Col. Dan Cvelbar left the service in 2003 and took up residence in Murrieta, Calif., after 24 years in uniform, the civilian world did not welcome him with open arms. “I looked around for six or seven months trying to think […]

Franchise Interviews

January 20, 2026

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Franchise interview with Lonnie Helgerson We have the privilege of meeting with Lonnie Helgerson, a franchise author, speaker, and serial entrepreneur. With over 27 years of experience in the franchise industry, Lonnie has worked with notable companies including Super 8 Motels and Ident-A-Kid, among others. During our discussion, we will delve into Lonnie’s latest book, […]