Lonnie Helgerson, CFE draws on his book Five Pennies to outline the 25 core operational areas every franchise system must have — and the ones most emerging franchisors are missing.
The IFA projects $921B in franchise output and 12,000+ new units in 2026. Lonnie Helgerson, CFE breaks down what the numbers mean for buyers, franchisors, and emerging brands.
Lonnie Helgerson, CFE draws on 35 years and his book Five Pennies to reveal the 10 rules that separate winning franchise systems from those that fail.
Thinking about franchising your business? Lonnie Helgerson, CFE shares the 7 signs that tell him a business is genuinely ready — and the honest truth about what happens when it isn’t.
Hired a packager, awarded a franchisee or two, and now stuck? Lonnie Helgerson, CFE breaks down exactly why most new franchise systems stall — and what it takes to fix them.
Veterans make exceptional franchise owners — but not every franchise is the right fit. Lonnie Helgerson, CFE breaks down what to look for, which categories perform best, and how to find your match in 2026.
Most franchise buyers don’t ask enough questions before they sign. They do the initial research. They attend a discovery day. They talk to a few franchisees — usually the ones the franchisor hand-picked for them. And then they get excited, fall in love with the brand, and skip the hard due diligence that separates a […]
There’s a version of franchise consulting that goes like this: someone spends a few years working inside one franchise system, hangs out a shingle, and starts advising people on decisions that will shape the next decade of their financial life. That’s not my story. Over 35 years, I’ve sat in nearly every seat at the […]
By Lonnie Helgerson, CFE On April 1, 2026, NASA launched four astronauts aboard the Orion spacecraft — named Integrity by the crew — on a 10-day mission around the Moon and back. Artemis II flew 694,481 total miles, carrying its crew farther from Earth than any humans in over 50 years, splashing down safely off […]
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