Lonnie Helgerson, CFE draws on his book Five Pennies to outline the 25 core operational areas every franchise system must have — and the ones most emerging franchisors are missing.
The IFA projects $921B in franchise output and 12,000+ new units in 2026. Lonnie Helgerson, CFE breaks down what the numbers mean for buyers, franchisors, and emerging brands.
Lonnie Helgerson, CFE draws on 35 years and his book Five Pennies to reveal the 10 rules that separate winning franchise systems from those that fail.
Hired a packager, awarded a franchisee or two, and now stuck? Lonnie Helgerson, CFE breaks down exactly why most new franchise systems stall — and what it takes to fix them.
Running a franchise system is one of the most demanding things a business owner can do. You’re not just managing a business — you’re managing a network of businesses, each owned by someone who invested their savings based on your promise that the system works. Most franchisors start strong. The first few units open. The […]
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