Lonnie Helgerson, CFE draws on his book Five Pennies to outline the 25 core operational areas every franchise system must have — and the ones most emerging franchisors are missing.
The IFA projects $921B in franchise output and 12,000+ new units in 2026. Lonnie Helgerson, CFE breaks down what the numbers mean for buyers, franchisors, and emerging brands.
Lonnie Helgerson, CFE draws on 35 years and his book Five Pennies to reveal the 10 rules that separate winning franchise systems from those that fail.
Thinking about franchising your business? Lonnie Helgerson, CFE shares the 7 signs that tell him a business is genuinely ready — and the honest truth about what happens when it isn’t.
Hired a packager, awarded a franchisee or two, and now stuck? Lonnie Helgerson, CFE breaks down exactly why most new franchise systems stall — and what it takes to fix them.
June 10 is World Franchise Day. The World Franchise Council just made it official. Starting in 2025, the second Wednesday of June is dedicated to celebrating franchising’s role in the global economy. Employment. Entrepreneurship. Opportunity. Proven systems that reduce risk and increase the odds of success for business owners worldwide. I’ve been in this industry […]
Veterans make exceptional franchise owners — but not every franchise is the right fit. Lonnie Helgerson, CFE breaks down what to look for, which categories perform best, and how to find your match in 2026.
Running a franchise system is one of the most demanding things a business owner can do. You’re not just managing a business — you’re managing a network of businesses, each owned by someone who invested their savings based on your promise that the system works. Most franchisors start strong. The first few units open. The […]
Most franchise buyers don’t ask enough questions before they sign. They do the initial research. They attend a discovery day. They talk to a few franchisees — usually the ones the franchisor hand-picked for them. And then they get excited, fall in love with the brand, and skip the hard due diligence that separates a […]
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